Job description
Join Aurora Travel & Experiences, a premium travel company shaping sustainable, immersive journeys in Barcelona and beyond. We are seeking a Tourism Marketing Manager who blends creative storytelling with data-driven strategy to attract travelers and convert interest into bookings. This role offers visibility, impact, and the opportunity to collaborate with world-class partners in tourism and hospitality.
As Tourism Marketing Manager, you will own the growth engine for our Barcelona experiences, drive brand storytelling, and craft campaigns that resonate with diverse travelers while delivering measurable ROI.
Responsibility
- Develop and execute integrated marketing strategies to attract travelers to our Barcelona experiences across digital and offline channels.
- Lead content creation, SEO/SEM, paid social, email marketing, and influencer partnerships to boost awareness and conversions.
- Build and nurture strategic partnerships with hotels, attractions, local agencies, and tourism boards.
- Analyze campaign performance, customer data, and market trends to optimize ROI and lifetime value.
- Manage budget, timelines, and cross-functional teams to ensure timely delivery of campaigns.
- Own brand voice and customer experience across all touchpoints, ensuring consistency and quality.
- Develop traveler personas and marketing calendars that align with product launches and seasonal demand.
Qualification
- Bachelor's degree in Marketing, Tourism, Business, or a related field.
- 5+ years of marketing experience in tourism, travel, or hospitality.
- Proven track record with digital marketing, SEO/SEM, content creation, and CRM (HubSpot, Salesforce).
- Strong storytelling, copywriting, and visual communication skills.
- Data-driven mindset with proficiency in analytics tools (Google Analytics, Looker/Tableau) and A/B testing.
- Fluent in English and Spanish; ability to engage with international partners and audiences.
- Excellent project management, negotiation, and stakeholder management skills.