Job description
Join PT. BERKAH TIRTA WAHANA as a Digital Content Specialist. This role is ideal for a creative, results-driven marketer who thrives in a fast-paced environment in Pekanbaru, Riau. You will be responsible for shaping our online presence and delivering compelling content that engages customers and grows brand awareness.
In this position, you will collaborate with marketing and design teams to develop high-quality content across websites, social media, blogs, and campaigns. The role emphasizes hands-on content creation, including photo and video assets, and a strong focus on storytelling, SEO, and content marketing strategies. This is a great opportunity to showcase your creativity while learning and applying industry best practices to drive measurable results.
What you can expect: a supportive team, room to grow, and a competitive compensation package aligned with local market rates.
We also value continuous learning and provide opportunities to advance within the marketing team, including training on advanced analytics, content strategy, and multimedia production to elevate our brand presence.
Responsibility
- Develop and publish engaging digital content across company channels (website, blog, social media) that aligns with brand voice and business goals.
- Plan and execute content calendars in collaboration with marketing and design teams.
- Produce, edit, and optimize photo and video assets for campaigns and product launches.
- Enhance content with SEO best practices, perform keyword research, and implement on-page optimizations.
- Manage brand and business accounts on social platforms, monitor engagement, and respond to inquiries.
- Analyze performance using analytics tools, prepare KPI reports, and adjust strategies to improve reach and conversions.
- Coordinate with internal teams and external partners to ensure timely delivery of campaigns and assets.
- Stay up-to-date with digital marketing trends and tools to continually improve content quality and effectiveness.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.
- 1-3 years of experience in content creation, social media, or digital marketing.
- Proficiency in photography/videography and basic editing tools (e.g., Adobe Photoshop, Premiere or equivalent).
- Strong knowledge of SEO, content marketing, and analytics (Google Analytics, Search Console).
- Excellent written and verbal communication skills in Indonesian; English proficiency is a plus.
- Ability to work independently and as part of a team; strong organization and time-management skills.
- Familiarity with brand voice and storytelling principles across multiple channels.
- Experience managing brand accounts on social media platforms.