Job description
Join LuminaTech Communications as a Director of Public Relations and lead our global PR strategy from New York. You will shape our brand narrative, secure high impact media coverage, and guide a talented team through a period of rapid growth. The ideal candidate thrives in a fast paced, data driven environment and has a proven history of executive visibility, crisis management, and cross functional collaboration.
In this senior role, you will partner with Marketing, Product, and Corporate Communications to develop messaging, support product launches, and protect corporate reputation across markets. You will manage agency partners, allocate budget, and report PR impact to executive leadership.
Responsibility
- Develop and execute comprehensive PR strategies aligned with business goals across markets, including product launches, executive visibility, and corporate reputation
- Cultivate and manage relationships with national and trade media, analysts, and influencers to secure high impact press coverage
- Lead crisis communications planning and rapid response with clear messaging and channel guidance
- Oversee creation of press materials such as press releases statements briefings and media kits
- Manage PR budget, agency partners, and cross functional stakeholders; measure impact and report insights to leadership
- Advance executive presence through coaching spokespersons and arranging interviews and keynote opportunities
- Monitor and analyze media coverage; derive insights and adjust PR strategy accordingly
- Plan and execute events press conferences media tours and influencer partnerships
Qualification
- Bachelor degree in communications public relations marketing or related field; advanced degree preferred
- 8 plus years in public relations with a track record in enterprise tech or consumer brands
- Strong media relationships with national outlets and trade press; existing NYC network is a plus
- Exceptional writing editing and storytelling abilities; mastery of AP style or equivalent
- Experience in crisis communications and fast paced high stakes environments
- Demonstrated leadership skills and ability to manage cross functional teams
- Data driven mindset with ability to measure PR outcomes using analytics and dashboards