Job description
Lumina Communications is seeking a seasoned Public Relations Manager to lead strategic communications for technology and consumer brands in New York City. You will shape corporate narratives, drive media relations, and amplify executive thought leadership in a fast-paced, results-driven environment.
This is a hands-on leadership role that combines strategic thinking with practical execution. You will collaborate with marketing, product, and executive teams to craft compelling campaigns, manage crisis communications, and measure impact with data-driven storytelling.
Responsibility
- Develop and implement comprehensive PR strategies that align with business goals and product launches.
- Lead media relations by pitching stories to top outlets, cultivating relationships with journalists, and securing high-value coverage.
- Craft and edit press materials including press releases, statements, fact sheets, and executive bios.
- Manage crisis communications and issue management with proactive messaging and timely updates.
- Oversee executive communications, including ghostwriting, speeches, and bylined articles for leadership.
- Plan and execute corporate events, media briefings, and product launches to drive awareness and demand.
- Track, analyze, and report PR metrics; translate data into actionable improvements.
Qualification
- Bachelor's degree in public relations, communications, journalism, marketing or related field; advanced degree preferred.
- 5+ years of progressive PR experience in an agency or in-house role, preferably with tech or consumer brands.
- Proven media relations track record and established contacts across national outlets.
- Excellent writing, editing, and storytelling skills with the ability to tailor messages to diverse audiences.
- Crises management experience with calm, decisive decision-making under pressure.
- Experience managing budgets, vendors, and cross-functional teams.
- Strong strategic thinking, project management, and collaboration skills with the ability to manage multiple campaigns simultaneously.
- Proficiency with PR measurement tools, media monitoring, and social listening platforms.