Job description
Join Aurora Communications as a Senior Public Relations Manager in New York. You will shape and protect our client’s reputation through strategic media outreach, compelling storytelling, and proactive crisis management. This role blends strategic thinking with hands-on execution in a fast-paced environment.
In this role you will partner with marketing, product, and executive leadership to craft narratives that resonate with diverse audiences across traditional and digital media. You will own media relationships, craft compelling press materials, and lead high-stature outreach campaigns that drive measurable business impact.
We offer a competitive salary, comprehensive benefits, and a collaborative, hybrid work culture designed for high performers who want to move fast and make an impact.
Responsibility
- Develop and execute proactive media relations strategies to secure coverage across top-tier outlets.
- Drive brand storytelling through earned, owned, and influencer channels to support product launches and corporate initiatives.
- Draft press materials, press releases, media advisories, Q&As, and executive briefing documents.
- Manage media outreach, press conferences, briefings, and interview coordination with senior leadership.
- Cultivate and maintain relationships with reporters and editors across national, trade, and digital media.
- Lead crisis communications planning and rapid-response messaging to protect reputation during incidents.
- Collaborate with marketing, product, and executive teams to align storytelling and messaging across channels.
Qualification
- Bachelor's degree in Communications, Public Relations, Marketing, or a related field; 5+ years of PR experience in agency or corporate environments.
- Proven track record securing media coverage in top outlets and managing successful campaigns.
- Excellent written and verbal communication, storytelling, and media training skills.
- Strong relationships with reporters and editors in NYC and national outlets.
- Experience managing crisis communications and reputation management with calm, strategic judgment.
- Ability to manage multiple projects concurrently, with strong project management and organizational skills.
- Proficiency with media monitoring and analytics tools; comfort with data-driven storytelling.