Job description
At Aurora Communications, we build powerful stories that move audiences, shape policy, and elevate brands. We are seeking a seasoned Public Relations Lead to join our NYC team and drive strategic communications for high-profile clients across technology, healthcare, and consumer brands.
As a PR Lead, you will own media strategy, oversee press materials, and lead a collaborative team to deliver measurable impact. This role blends strategic thinking with hands-on execution to secure top-tier coverage and meaningful partnerships.
What you’ll do includes developing integrated PR programs, crafting compelling press releases, managing media relations, guiding crisis communications, coordinating executive visibility, and measuring outcomes with data-driven insights.
We offer a collaborative culture, competitive compensation, flexible work options, and opportunities to work with industry-leading brands.
Responsibility
- Develop and execute integrated PR strategies for multiple clients, aligning with business goals and audience insights.
- Lead media relations efforts including pitching, press outreach, and securing feature coverage in top-tier outlets.
- Draft, edit, and approve press materials such as press releases, media statements, and briefing documents.
- Oversee crisis communications planning and rapid-response messaging to protect reputation during incidents.
- Coordinate executive visibility, briefings, media interviews, and thought leadership opportunities.
- Monitor, analyze, and report on press coverage and PR program performance to inform strategy.
Qualification
- Bachelor's degree in communications, public relations, marketing, or a related field (Master's preferred).
- 5+ years of progressive PR experience, with a proven track record in media relations and campaigns for B2B or consumer brands.
- Exceptional writing and editing skills with the ability to tailor messages for diverse audiences and channels.
- Strong media relationships across national and trade outlets; experience with Cision/Meltwater a plus.
- Experience managing multiple campaigns and leading cross-functional teams in a fast-paced environment.
- Strategic thinker with data-driven mindset and proficiency in measuring PR outcomes and ROI.
- Adaptable, collaborative, and capable of thriving in a dynamic agency setting.