Job description
Lumina Communications is a premium public relations agency specializing in strategic storytelling and media relations for technology, enterprise, and consumer brands. We’re looking for a results-driven Public Relations Manager to lead high-impact campaigns from concept to execution in a fast-paced, collaborative environment. If you’re passionate about shaping brand narratives, building influential media relationships, and driving measurable results, this is your next leadership role.
In this role you will partner with senior executives, creative teams, and clients to craft compelling stories, manage reputation, and deliver multi-channel PR programs that accelerate growth.
Responsibility
- Develop and lead strategic PR campaigns that align with client goals and business objectives.
- Manage media outreach, pitch angles, and relationship development with top outlets across target markets.
- Write and edit press releases, briefings, pitches, Q&As, and byline articles.
- Monitor media coverage, analyze results, and generate recurring performance reports for clients and leadership.
- Lead crisis communications planning and rapid response execution to protect brand reputation.
- Collaborate with marketing, digital, and content teams to ensure consistent messaging across channels.
- Mentor junior professionals, supervise senior projects, and oversee flawless client delivery.
- Plan and coordinate press events, briefings, and thought-leadership opportunities.
Qualification
- Bachelor’s degree in communications, PR, journalism, marketing, or a related field.
- 5+ years of public relations experience, preferably with a mix of agency and corporate roles.
- Proven media relations success with a robust NYC media network and track record of placements.
- Exceptional writing, editing, storytelling, and presentation skills with meticulous attention to detail.
- Experience managing crisis communications and reputation management.
- Ability to manage multiple accounts, priorities, and deadlines in a high-growth environment.
- Proficiency with PR tools (Cision, Meltwater, etc.) and social media platforms for content amplification.
- Strong client-facing skills, strategic thinking, and collaboration across cross-functional teams.