Job description
Lumina Public Relations is seeking a dynamic Senior Public Relations Manager in New York City to lead high-impact communications for a diverse portfolio of clients. This role blends strategic storytelling, media relations, and brand-building to elevate our clientsâ visibility in competitive markets. You will partner with senior leadership to craft campaigns that resonate with target audiences, secure top-tier media coverage, and protect and grow our clientsâ reputations.
We offer a collaborative culture, competitive compensation, and opportunities for professional growth in a modern agency setting.
Responsibility
- Develop and execute strategic PR campaigns for clients across technology, healthcare, consumer, and corporate sectors.
- Build and maintain relationships with key journalists and outlets; pitch stories, secure placements, and manage media calendars.
- Shape messaging and provide counsel on crisis communications, executive positioning, and reputation management.
- Collaborate with marketing, digital, and events teams to ensure cohesive communications across channels.
- Oversee media monitoring, measurement, and reporting; present insights and ROI to clients and leadership.
- Mentor junior staff and lead day-to-day account activities, timelines, and budgets.
Qualification
- Bachelorâs degree in Communications, Public Relations, Marketing, or a related field.
- Minimum 5 years of PR or communications experience; agency background preferred.
- Proven media relations success with a robust industry contacts network.
- Exceptional writing, editing, and storytelling abilities; strong presentation skills.
- Experience with crisis communications and issue management.
- Strong project management, organization, and client-facing skills; ability to manage multiple programs simultaneously.
- Proficiency with PR analytics tools, media monitoring platforms, and social listening.
- Collaborative, proactive, and results-driven with a passion for storytelling.