Job description
Lumina Communications is seeking a results-driven Public Relations Specialist to join our New York City team. You will craft compelling narratives, manage media relationships, and elevate brand reputation for tech, healthcare, and consumer brands. This role blends strategic communications planning with hands-on media outreach in a fast-paced agency setting.
In this role, you will partner with leadership to develop proactive media strategies, create engaging press materials, and monitor industry trends to uncover compelling story angles. You will collaborate across creative, digital, and client services teams to deliver integrated campaigns that drive awareness and measurable outcomes.
Responsibility
- Develop and implement proactive media relations strategies to secure national and local coverage.
- Write press materials (press releases, pitches, media alerts) that resonate with journalists and stakeholders.
- Build and maintain relationships with reporters, editors, analysts, and influencers across industries.
- Manage crisis communications and provide strategic counsel to clients during reputational challenges.
- Plan and execute press events, briefings, and media tours; coordinate with internal teams and vendors.
- Monitor media coverage, measure impact, and report on campaign performance with clear metrics.
- Collaborate with marketing, social media, and content teams to ensure consistent messaging and branding.
Qualification
- Bachelor’s degree in PR, Communications, Journalism, Marketing, or a related field.
- 3-5 years of progressive PR or communications experience, preferably in an agency or tech sector.
- Outstanding writing, editing, and storytelling abilities with a proven media relations track record.
- Strong understanding of news cycles, media ecosystems, and journalist priorities.
- Experience with crisis communications, issue management, and rapid-response messaging.
- Excellent project management, organization, and multitasking skills with attention to detail.
- Ability to work collaboratively across teams and manage multiple client programs simultaneously.
- Proficiency in media monitoring tools, PR software, and social listening platforms; data-driven mindset.