Job description
Join a leading beauty company at the forefront of skincare and color cosmetics. We are seeking a Senior Beauty Brand Manager to drive strategy, launch plans, and premium storytelling across channels in a fast-paced, results-driven environment.
As a pivotal member of the marketing team, you will partner with product development, creative, and sales to build cohesive brand narratives that resonate with diverse consumers and elevate the brand's position in the market.
Responsibility
- Lead the development and execution of a 12-18 month brand strategy for skincare and color cosmetics, aligning with global platform principles.
- Plan and manage omni-channel launches (digital, social, retail partners, PR) with clear KPIs and budget stewardship.
- Translate consumer insights into compelling value propositions, messaging hierarchies, and product storytelling assets.
- Collaborate cross-functionally with product development, creative, trade marketing, and sales to ensure timely delivery of new products and campaigns.
- Own measurement framework for brand health, campaign performance, and ROI, with regular leadership updates.
Qualification
- Bachelor's degree in Marketing, Communications, or related field; MBA or beauty industry experience preferred.
- 7+ years in brand marketing within beauty, cosmetics, or skincare; proven track record of successful product launches.
- Strong storytelling, creative brief development, and cross-functional collaboration skills.
- Expertise in digital marketing, social media, ROAS, and influencer partnerships.
- Data-driven decision making with proficiency in analytics tools and consumer insights.
- Excellent communication, presentation, and stakeholder management abilities.
- Ability to thrive in a fast-paced, remote-inclusive, and results-oriented environment.