Job description
VitalPulse Fitness is seeking a Senior Fitness Content & Program Manager to lead the development of premium fitness programs, multimedia content, and scalable wellness campaigns. This hybrid role blends strategic program design with hands-on content production and SEO-driven distribution. If you have a track record of building engaging fitness experiences that drive growth and member retention, we want to hear from you.
Location: Austin, TX with hybrid collaboration across our studios and remote teams. We offer competitive compensation, health benefits, flexible scheduling, and a culture that celebrates impact-driven work.
Responsibility
- Lead the end-to-end creation of fitness programs, training plans, video workouts, and coaching materials that align with brand standards.
- Collaborate with Product, Marketing, and Editorial teams to ensure content supports both user goals and SEO strategy.
- Manage content calendars, production timelines, and project budgets to ensure timely delivery.
- Oversee video production pipelines, including scripting, shooting, editing, and accessibility considerations.
- Analyze engagement, retention, and conversion metrics; iterate programs based on data insights.
- Mentor junior writers, trainers, and designers; build scalable content frameworks and playbooks.
- Develop partnerships with fitness experts, studios, and brands to expand reach and credibility.
- Ensure safety standards, privacy compliance, and regulatory alignment across all materials.
Qualification
- Bachelor's degree in kinesiology, fitness science, marketing, communications, or related field.
- 5+ years in fitness content creation, program management, or digital health/fitness roles.
- Proven ability to design scalable fitness programs and digital content strategies that drive growth.
- Strong SEO, content marketing, and CMS experience; proficient with video editing tools (Premiere Pro/Final Cut).
- Excellent writing, storytelling, and collaboration skills with a data-driven mindset.
- Experience with analytics tools (Google Analytics GA4, Looker, or similar) and A/B testing.
- Ability to travel 1-2 times per quarter and work in a hybrid environment.
- Passion for health, fitness, and helping others achieve goals.