Job description
At Aurora Communications, we help brands tell distinctive stories that resonate with audiences and move markets. We are seeking a Senior Public Relations Manager to lead strategic campaigns, nurture media partnerships, and elevate executive communications for a diverse roster of clients in technology, lifestyle, and consumer brands.
This role combines creative storytelling with data-driven strategy, owning media outreach, thought leadership programs, and crisis communications when needed. You will collaborate with marketing, content, and creative teams to deliver integrated PR programs that align with business objectives and drive measurable results.
Responsibility
- Lead the development and execution of integrated PR campaigns across earned media, digital platforms, and events.
- Cultivate and manage relationships with national and trade media, analysts, and influencers to secure high-impact coverage.
- Draft press releases, media advisories, briefings, and executive talking points; coordinate media interviews.
- Oversee crisis communications planning and rapid response during sensitive issues.
- Monitor media coverage and provide actionable analytics to optimize programs and demonstrate ROI.
- Mentor junior team members and contribute to new business proposals and client strategy sessions.
- Collaborate with marketing, content, and product teams to ensure consistent brand messaging.
Qualification
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field (MBA or Master’s preferred).
- 5+ years of public relations experience with a track record in tech, consumer, or lifestyle brands.
- Strong media relationships across national outlets and trade publications; proven pitching success.
- Outstanding writing, editing, and storytelling abilities; adaptable voice across multiple brands.
- Experience in crisis communications and issue management with calm, strategic judgment.
- Proficiency with PR measurement tools (Cision/Meltwater) and social listening platforms.
- Excellent project management, presentation, and client-facing skills; ability to lead multiple campaigns simultaneously.