Job description
LuminaPR is a premier strategic communications agency specializing in narrative-driven campaigns for technology, lifestyle, and enterprise brands. We are seeking a results-oriented Senior Public Relations Manager to lead high-impact media programs in the New York market. You will craft compelling stories, build lasting media relationships, and guide junior teammates to deliver measurable outcomes.
This role blends traditional media outreach with digital PR, influencer partnerships, and executive communications to elevate brand narratives across earned and owned channels.
Responsibility
- Develop and lead comprehensive PR strategies for mid to large clients, aligning with business goals.
- Cultivate and manage relationships with top-tier journalists, editors, and influencers in the New York market.
- Write and edit press materials including press releases, media briefs, bylines, and executive bios.
- Lead crisis communications planning and real-time incident response with clear, disciplined messaging.
- Plan and execute media events, briefings, and press days to maximize coverage.
- Collaborate with marketing, content, and social teams to ensure cohesive storytelling and measurable results.
- Mentor and develop junior team members, overseeing campaign deliverables and timelines.
Qualification
- Bachelor’s degree in communications, public relations, marketing, or a related field; master’s preferred.
- Minimum of 6 years in public relations or corporate communications with a proven media relations track record.
- Strong writing, editing, and storytelling abilities with attention to detail.
- Experience handling crisis communications and high-stake issues with calm, strategic messaging.
- Extensive media contacts with outlets across national and New York markets.
- Ability to manage multiple campaigns simultaneously and lead cross-functional teams.
- Proficiency with PR tools (Cision, Meltwater) and analytics platforms; strong data-driven mindset.