Job description
Aurora Communications is seeking a Senior Public Relations Manager to lead strategic PR initiatives for a diverse portfolio of brands. Based in New York City, you will shape compelling narratives, cultivate media relationships, and drive earned media opportunities across digital and traditional channels.
In this role, you’ll collaborate with marketing, product, and executive leadership to craft proactive campaigns, crisis communications plans, and executive thought leadership. If you're a seasoned storyteller with a track record of securing high-impact coverage, we'd love to hear from you.
Responsibility
- Develop and execute integrated public relations strategies aligned with business goals.
- Cultivate relationships with national media, trade outlets, and key influencers.
- Lead proactive media outreach, press releases, opinion pieces, and story pitches.
- Manage crisis communications and rapid response to protect brand reputation.
- Collaborate with marketing, product, and executive teams on launches and campaigns.
- Mentor and scale the PR team; oversee media monitoring and reporting.
- Measure impact with dashboards, analytics, and earned media metrics.
Qualification
- 7+ years in public relations or corporate communications with a proven track record.
- Strong national and trade media relations and influencer networks.
- Exceptional writing, editing, and storytelling skills; executive messaging.
- Crisis communications experience and stakeholder management.
- Leadership experience with the ability to mentor teams and collaborate cross-functionally.
- Bachelor's degree in Communications, PR, Marketing, or related field (Master preferred).
- Proficiency with PR tools (Cision, Meltwater) and analytics; strong project management.