Job description
We are seeking a proactive Social Media Graphic & Content Designer to join Bali Euphoria Tour & Travel Sdn. Bhd, a dynamic Malaysian travel company known for immersive experiences and memorable journeys. In this role, you will craft visually striking graphics and content that spark wanderlust, manage daily social content, and help tell our brand story across Instagram, Facebook, TikTok, YouTube, and more.
Your creative work will blend design excellence with strategic storytelling. You’ll translate promotions, itineraries, and travel tips into on-brand assets, templates, and video thumbnails that drive engagement and conversions. You will also embrace AI-powered tools to accelerate production while maintaining quality and consistency, and you’ll collaborate with marketing, product, and sales teams to ensure visuals align with campaigns and brand guidelines.
The ideal candidate is passionate about travel, has a strong portfolio of social media design work, and can balance creativity with data-driven optimization. If you enjoy turning ideas into scalable visuals and thrive in a collaborative environment, you’ll fit right in with our team.
Responsibility
- Design and deliver high-quality social media graphics, short videos, covers, and templates for Instagram, Facebook, TikTok, and YouTube Shorts.
- Develop and manage a content calendar; schedule posts and coordinate campaigns with marketing and product teams.
- Translate promotions, itineraries, and travel tips into compelling visuals and copy-ready assets while upholding brand guidelines.
- Leverage AI-powered design tools and automation to speed up production without sacrificing quality.
- Maintain brand consistency across all channels by updating templates, fonts, colors, and style guidelines.
- Research travel trends and audience insights to inform content strategy and improve engagement and conversion rates.
- Edit photos and vector assets; craft infographics, thumbnails, story templates, and reel covers.
- Analyze performance metrics, prepare monthly reports, and optimize future content based on data.
Qualification
- Degree or diploma in Graphic Design, Marketing, Communications, or related field; 2+ years of social media design or content creation experience.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva; familiarity with Figma or similar tools is a plus.
- Strong portfolio demonstrating social media campaigns and work for travel or lifestyle brands.
- Knowledge of AI design tools (e.g., Midjourney, DALL-E) and experience applying them to production workflows.
- Excellent typography, color theory, layout, and attention to detail; ability to work under tight deadlines.
- Strong written and verbal communication in English; Malay language skills are a plus.
- Ability to work independently and collaboratively in a fast-paced startup environment with a willingness to learn new tools.