Job description
VivaVista Travel is seeking a dynamic Tourism Marketing Specialist to join our Barcelona team. This role blends destination storytelling, partner collaboration, and digital marketing to attract travelers to iconic experiences across Catalonia.
As a member of our marketing team, you will craft compelling campaigns, manage content across our website, blog, and social channels, and build lasting relationships with hotels, tour operators, and local events. You will leverage data to optimize performance and deliver unforgettable journeys for clients.
Responsibility
- Develop and execute destination marketing campaigns to drive bookings and brand awareness in the European market.
- Build and manage partnerships with hotels, tour operators, museums, and local events to create compelling travel experiences.
- Create, curate, and optimize content across the website, blog, email, and social media to engage travelers.
- Monitor and analyze performance metrics (SEO, paid media, social engagement) and report insights to leadership.
- Coordinate cross-functional launch of new itineraries and seasonal campaigns aligned with market demand.
- Provide exceptional customer engagement and support for partner channels and inquiries.
Qualification
- Bachelor's degree in Marketing, Tourism, Business, or a related field.
- 2+ years of experience in travel, tourism, or hospitality marketing.
- Strong written and visual storytelling skills with a portfolio of content work.
- Fluent in English; Spanish is highly preferred; other EU languages are a plus.
- Proficiency with Google Analytics, SEO tools, social media management platforms, and CRM systems.
- Excellent communication, project management, and collaborative mindset.
- Ability to work in a fast-paced environment and travel occasionally for campaigns or client engagements.