Job description
The ABM & Demand Generation Specialist at Booth & Partners will lead the strategic execution of account-based marketing and demand generation initiatives, leveraging cutting-edge AI technologies to drive results.
Responsibility
- Develop and implement data-driven account-based marketing strategies
- Create and optimize demand generation campaigns to drive lead generation and conversions
- Collaborate with cross-functional teams to align marketing efforts with sales goals
- Analyze campaign performance and make data-driven recommendations for optimization
- Stay updated on industry trends and incorporate best practices in ABM and demand generation
Qualification
- Bachelor's degree in Marketing, Communications, or related field
- Proven experience in implementing ABM and demand generation strategies
- Familiarity with AI technologies and tools for marketing automation
- Strong analytical skills with the ability to interpret data and make strategic recommendations
- Excellent communication and collaboration skills