Job description
AJBEST Holdings SDN BHD is seeking a dynamic Area Manager to lead our food and beverage operations in Kuala Lumpur. This is a high-impact, growth-focused leadership role designed for performance-driven professionals who thrive in fast-paced, multi-site environments. You will shape the operating model, drive profitability, and mentor a team as we scale from a small number of outlets to 100+ locations over the next five years. If you have a proven track record in F&B or retail leadership and a passion for people development, this is your next big career move.
As Area Manager, you will oversee daily store operations, ensure consistent service quality, and implement scalable processes that deliver exceptional customer experiences. You will partner with cross-functional teams to launch new outlets, optimize supplier relationships, and manage budgets to maximize margins. Your hands-on leadership will empower store managers to perform at their best while maintaining strict adherence to brand standards, health and safety regulations, and local compliance. We offer a clear growth pathway, a collaborative culture, and the opportunity to shape a rapidly expanding brand in Malaysia.
Key responsibilities include setting performance targets, monitoring KPIs, conducting regular store visits, and leading initiatives to improve profitability and efficiency across the region. You will mentor frontline leaders, cultivate a customer-first mindset, and uphold the company’s values in every interaction. This role is ideal for an operational executive who combines strategic thinking with hands-on execution in a high-growth setting.
We value analytical thinking, data-driven decision making, and a proactive approach to problem solving. You will work with senior leadership to align on expansion timelines, standardize processes, and build a pipeline of top talent ready to take on increased responsibilities.
Responsibility
- Lead multi-site F&B operations across Kuala Lumpur, ensuring consistent quality and service standards.
- Develop and implement a scalable operating model to support rapid expansion from 2 to 100 outlets in approximately five years.
- Hire, train, and mentor store managers and front-line teams, driving people development and succession planning.
- Manage P&L, budgeting, inventory, and supply chain to optimize profitability and minimize waste.
- Collaborate with procurement, marketing, and finance to launch new outlets, drive promotions, and optimize store performance.
- Ensure compliance with health and safety, brand standards, and regulatory requirements across all locations.
- Monitor performance metrics, establish targets, and implement continuous improvement initiatives to raise guest satisfaction and operating efficiency.
Qualification
- Bachelor’s or Master’s degree in Business, Hospitality, Operations, or a related field.
- 5+ years of progressive experience in area or multi-site management within F&B or retail.
- Proven track record of scaling operations and leading diverse teams across multiple sites.
- Strong P&L, budgeting, forecasting, and financial analysis skills.
- Excellent leadership, communication, negotiation, and problem-solving abilities.
- Willingness to travel as needed; open to working in Kuala Lumpur and surrounding areas.
- Knowledge of health and safety standards, brand guidelines, audits, and compliance technologies.