Job description
Lumina Brand Studio is seeking a visionary Brand Director to lead transformative branding initiatives for global clients. You will shape strategic brand narratives, build robust identity systems, and mentor a high-performing team of designers and strategists. This is a full-time, NYC-based role with a focus on premium, cross-channel branding.
As Brand Director, you will partner with clients and internal teams to translate business goals into compelling brand stories, visual identities, and governance frameworks that drive growth and loyalty.
Responsibility
- Lead development of brand strategy and identity systems for diverse clients, from concept to launch.
- Collaborate with product, marketing, and creative teams to translate strategy into visual assets, guidelines, and campaigns.
- Own brand governance, ensuring consistency across all touchpoints and channels.
- Oversee multiple branding projects, manage timelines, budgets, and resource allocation.
- Mentor and inspire junior designers and strategists; conduct design reviews and feedback sessions.
- Champion user-centered branding with market insights, competitive analysis, and trend research.
- Present concepts and final work to clients; translate feedback into actionable iterations.
Qualification
- Bachelor's degree in Branding, Graphic Design, Marketing, or related field; advanced degree preferred.
- 7+ years of experience in brand identity, branding, or design leadership; agency and/or in-house experience.
- Strong portfolio showcasing brand systems, identities, typographic explorations, and cross-channel applications.
- Proficiency in visual design tools (Adobe Creative Suite, Figma) and motion design basics.
- Excellent storytelling, presentation, and client-management skills; ability to translate complex concepts into clear communication.
- Proven track record leading teams, managing multiple projects, and delivering on-time results.
- Understanding of research methods, consumer insights, and market trends to inform brand strategy.