Job description
Join Lumina Brand Studio as a Branding Lead and shape premium brands across industries. You will architect brand strategies, oversee visual identities, and drive storytelling that resonates with global audiences. This role blends strategic thinking with hands-on leadership in a fast-paced, creative environment.
We partner with ambitious clients to craft brand systems that scale—from identity and messaging to guidelines and launch campaigns. You will collaborate with product, design and marketing teams to translate strategy into assets that delight customers and drive growth.
Responsibility
- Lead the development and execution of cohesive brand strategies for clients across industries.
- Define visual identity systems including logos, typography, color palettes, imagery and motion guidelines.
- Steward brand voice and messaging, ensuring consistency across digital, print, and experiential channels.
- Collaborate with product, design and marketing teams to translate strategy into assets and campaigns that drive results.
- Provide creative direction and mentorship to junior branding designers and cross-functional teams.
- Conduct brand audits, market research, and competitive analysis to inform brand decisions.
- Manage client relationships, present strategic work, and supervise project timelines and budgets.
Qualification
- Bachelor's degree in Marketing, Design, or related field; MBA or equivalent experience preferred.
- 6+ years in branding, brand strategy or creative leadership with a proven portfolio.
- Strong storytelling, copywriting and verbal communication skills.
- Experience defining brand systems and creating comprehensive brand guidelines.
- Proficiency collaborating with product, design, and marketing teams; comfort with design tools and production processes.
- Demonstrated leadership and ability to manage multiple projects and stakeholders.
- Data-driven mindset with ability to translate insights into actionable brand actions.