Job description
Join AstraBrand Studio, a premium branding agency, to lead transformative brand initiatives for global clients. We’re seeking a strategically minded Branding Lead who can shape brand narratives, create scalable identity systems, and elevate brands across platforms. You’ll collaborate with product, marketing, and creative teams to deliver cohesive, future-facing brands that resonate in crowded markets.
This is a hands-on leadership role that blends strategy, design, and storytelling, with a strong emphasis on collaboration, quality, and impact.
Responsibility
- Lead brand strategy development and positioning for diverse clients.
- Define and maintain scalable visual identity systems and design guidelines.
- Collaborate with product, marketing, and creative teams to ensure brand consistency.
- Translate brand strategy into compelling marketing and product experiences.
- Mentor designers, review work, and foster a high-performance branding culture.
- Oversee research and customer insights to inform branding decisions.
- Present concepts to executives and clients, guiding approval processes.
- Champion accessibility, inclusivity, and modern design trends in branding.
Qualification
- 5+ years in branding, brand design, or equivalent senior role.
- Proven track record delivering multi-channel brand identities for tech or consumer brands.
- Strong portfolio showing brand strategy and visual systems.
- Expertise in typography, color theory, design systems, and UI/UX integration.
- Excellent communication, storytelling, and stakeholder management skills.
- Experience leading cross-functional teams and mentoring designers.
- Proficiency with design tools (Figma, Adobe Creative Suite, etc.) and collaboration platforms.
- Bachelor’s degree in Design, Marketing, or related field (Master’s preferred).