Job description
Join NovaVerse Branding, a premium creative studio in New York City, as our next Branding Lead. You will shape and elevate our clients' brands through strategic storytelling, visual systems, and market-driven positioning.
As a senior partner to product and marketing teams, you will own brand architecture, naming, messaging, and visual identity across platforms, ensuring consistency and impact from concept to execution.
We offer a collaborative environment, a strong growth trajectory, and the opportunity to influence brands across consumer, tech, and lifestyle spaces.
Responsibility
- Develop and own long-term brand strategy and positioning for multiple clients across categories
- Lead the creation and governance of visual identity systems, including logos, typography, color, and UI guidelines
- Collaborate with product, marketing, and design teams to translate brand strategy into campaigns, experiences, and content
- Drive brand architecture, naming, and messaging frameworks with a data-driven approach
- Manage brand guidelines and ensure consistency across digital and offline channels
- Present strategic recommendations to clients and internal stakeholders, guiding senior leadership decisions
- Mentor junior brand creators and grow the branding practice through thought leadership
Qualification
- 8+ years experience in branding, branding strategy, or creative direction
- Proven track record building and launching brand identities across multiple platforms
- Strong skills in design thinking, storytelling, and visual systems
- Excellent collaboration with product, marketing, and design teams
- Experience leading client-facing engagements and presenting strategic recommendations
- Expertise in naming, messaging, and brand governance
- Portfolio demonstrating end-to-end branding programs for diverse industries
- Ability to thrive in a fast-paced, client-centric agency environment