Job description
Join Coastal Vista Travel & Tourism, a premier experiences company in Cape Town, to lead destination marketing initiatives that showcase South Africa's most iconic coastal experiences. You’ll collaborate with local operators, curate compelling content, and drive demand through innovative campaigns that convert travelers into unforgettable memories.
We’re seeking a data-driven storyteller who thrives in a fast-paced travel environment, values collaboration, and is passionate about sustainable tourism.
Responsibility
- Develop and execute destination marketing campaigns to attract international and domestic visitors to Cape Town and adjacent regions.
- Coordinate partnerships with local tour operators, hotels, and attractions to create compelling bundled experiences.
- Manage content creation across the website, blog, email, and social media with a focus on storytelling and SEO best practices.
- Monitor campaign performance using analytics tools; report insights and optimize strategies accordingly.
- Plan and support events, familiarization trips, and influencer partnerships to raise destination awareness.
- Collaborate with product and sales teams to align marketing with available tours and packages.
- Maintain brand consistency and quality across all channels while adhering to budget and compliance standards.
Qualification
- Bachelor's degree in Marketing, Tourism, or a related field (or equivalent experience).
- 2+ years in destination marketing, tourism, or hospitality, preferably in Southern Africa.
- Strong written and verbal communication skills in English; additional languages are a plus.
- Proven experience with digital marketing, SEO, content creation, and social media strategy.
- Familiarity with analytics tools (Google Analytics, social insights) and data-driven decision making.
- Project management and vendor liaison experience; ability to manage multiple campaigns simultaneously.
- Passion for sustainable tourism, local culture, and delivering exceptional traveler experiences.