Job description
StaffKing Pte Ltd invites you to apply for a Digital Marketing Executive role focused on events and social media for a prestigious luxury brand. This position is designed for a creative, data-driven marketer who can craft compelling stories and deliver immersive experiences that resonate with affluent audiences. Based in Singapore's Central Region, you will drive brand storytelling across digital channels, plan high-profile events, and ensure a consistent luxury brand voice across all touchpoints. The role offers a clear path for professional growth and a competitive salary up to SGD 4,200, commensurate with experience.
As a Digital Marketing Executive, you will own the execution of integrated campaigns from concept to reporting, collaborating with cross-functional teams including Creative, PR, and Sales. You will manage social media initiatives, content calendars, influencer activations, and product launches while maintaining high standards of aesthetics and brand quality. Your insights from analytics will guide optimization and demonstrate ROI to stakeholders. The position provides strong career progression in a collaborative environment with ongoing learning and development opportunities. You will also have the opportunity to engage with global partners and participate in select events aligned with the luxury brand’s positioning, expanding your network within the industry.
If you are passionate about luxury branding, storytelling, and delivering elevated customer experiences, this role offers a dynamic platform to showcase your talents and grow your career with a respected organization.
Responsibility
- Plan, execute, and optimize integrated digital marketing campaigns across social media, email, and content channels to support luxury brand objectives.
- Develop and manage event concepts, oversee logistics, vendor coordination, guest lists, invitations, and on-site execution for high-profile activations.
- Curate high-quality content (copy, visuals, video) for social platforms, websites, and campaigns, ensuring consistent luxury branding and voice.
- Monitor campaign performance using analytics tools; report on KPIs (reach, engagement, conversions, ROI) and provide actionable insights.
- Collaborate with Creative, PR, Sales, and Product teams to align campaigns with product launches and seasonal initiatives.
- Manage influencer, media, and partner relationships; negotiate budgets and timelines; track deliverables and performance.
- Support paid media activities and foundational SEO efforts to boost organic reach and lead generation; optimize assets for performance.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field.
- 2-4 years of digital marketing and events experience; luxury brand exposure preferred.
- Strong written and visual storytelling skills with the ability to craft compelling captions and content.
- Proficiency with social media platforms, analytics tools (Google Analytics, Sprinklr/Hootsuite, etc.), and basic design tools (Canva, Adobe Creative Suite).
- Excellent project management, event coordination, and vendor management abilities; capable of handling multiple timelines and budgets.
- Fluent in English; additional languages are a plus; strong communication and collaboration skills.
- Proactive, strategic thinker with a passion for luxury branding and superior customer experience.