Job description
Alba Dental is seeking a strategic and data‑driven Digital Marketing & Growth Manager to own paid media, CRM, and growth initiatives that drive patient acquisition and revenue in Kuala Lumpur. This role is highly performance‑driven and focused on real outcomes, spanning multi‑channel campaigns, lifecycle marketing, and funnel optimization. You’ll translate business goals into scalable marketing programs, optimize the patient journey, and collaborate with cross‑functional teams to elevate our brand presence in Malaysia’s dental care market.
As the ideal candidate, you will design and execute multi‑channel campaigns, optimize conversion paths, and work closely with product, creative, and sales teams to accelerate growth for our dental services. You will manage budgets, track ROAS, and align efforts with business goals in a fast‑paced healthcare environment. The role offers hands‑on ownership of strategy and execution, data‑driven decision making, and clear opportunities to advance your career within a growing company.
You will own: paid media campaigns, CRM‑driven lifecycle communications, data analytics, and performance reporting. The right candidate will blend creativity with rigorous analytics to improve patient acquisition, engagement, and retention across segments. If you’re passionate about healthcare marketing and have a proven track record of delivering measurable results, we’d love to hear from you.
We offer a competitive compensation package, opportunities for career growth, and a collaborative culture that values initiative, learning, and impact. Join Alba Dental and help expand access to quality dental care in Malaysia.
Responsibility
- Plan and execute end‑to‑end paid media campaigns across Google Ads, Meta (Facebook/Instagram), and other platforms to drive patient acquisition and revenue growth.
- Own CRM and lifecycle marketing, including segmentation, automation, welcome series, re‑engagement, and retention campaigns.
- Define growth metrics, set targets (CAC, LTV, ROAS), implement tracking, attribution models, and build leadership dashboards.
- Collaborate with product, design, and sales teams to optimize landing pages, funnels, and messaging.
- Manage budgets, bidding strategies, and vendor relationships; ensure campaigns stay within budget while maximizing ROI.
- Lead A/B testing and multi‑variant experiments for creatives, landing pages, offers, and audiences; implement learnings quickly.
- Prepare and present performance reports, insights, and recommendations to stakeholders; translate data into actionable growth plans.
- Stay current with digital marketing trends, privacy/compliance requirements (PDPA) in Malaysia, and healthcare marketing best practices.
Qualification
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.
- 4+ years in digital marketing or growth roles, preferably with healthcare or consumer brands.
- Proven track record of driving paid media ROAS and effective lifecycle marketing campaigns.
- Strong proficiency with Google Ads, Meta Ads Manager, and CRM platforms (e.g., HubSpot, Salesforce).
- Solid data analytics skills with Google Analytics 4, Data Studio/Looker Studio, or similar tools.
- Excellent communication, project management, and cross‑functional collaboration abilities.
- Self‑starter with a data‑driven, test‑and‑learn mindset; ability to work in Kuala Lumpur; English fluency; Malay language a plus.
- Knowledge of PDPA/privacy best practices and healthcare marketing compliance in Malaysia.