Job description
Samgyupsalamat is a beloved fast casual restaurant brand known for bold flavors, warm hospitality, and authentic dining experiences. We are seeking a proactive Digital Marketing Specialist to join our Manila team and help elevate our brand presence in a competitive market. This role blends creative storytelling with data driven decision making to grow awareness, engagement, and sales across our digital channels. If you are passionate about food, brands, and delivering measurable results, this is the opportunity for you.
As a Digital Marketing Specialist, you will own the end to end digital marketing lifecycle—from strategy to execution. You will craft compelling content, manage paid and organic campaigns, and collaborate with internal teams to ensure a consistent, on brand voice. You will also partner with local store teams to promote promotions, events, and seasonal offers that resonate with our Manila audience. This role offers room for growth in a fast paced, customer focused environment, with exposure to analytics, creative production, and cross functional collaboration.
Key responsibilities include building a robust content calendar, optimizing campaigns for performance, and delivering insightful reporting to leadership. You will help shape our digital presence across social media, website, email, and search, while maintaining a strong focus on customer experience, reputation, and brand integrity. This is a hands on role that rewards curiosity, collaboration, and a data driven mindset. Lead with passion, own your results, and contribute to the continued success of Samgyupsalamat in Manila and beyond.
Ready to grow with a vibrant brand and a driven team? Apply now to join Samgyupsalamat and make an impact through smart, authentic digital marketing.
Responsibility
- Develop and execute integrated digital marketing campaigns across social media, email, content, and paid channels to drive brand awareness and sales.
- Manage and grow social media presence with engaging content, community management, and performance reporting.
- Collaborate with creative and restaurant teams to produce on brand visuals, copy, and promotions for campaigns and events.
- Plan, implement, and optimize paid media (ads across social platforms and search) within budget and performance targets.
- Monitor, analyze, and report on campaign performance using analytics tools; derive actionable insights to improve ROI.
- Optimize website and blog content for SEO, conversion, and user experience; support local promotions and seasonal campaigns.
- Track marketing spend, manage vendors and tools, and maintain an accurate content calendar with conflicting priorities.
- Ensure brand consistency and high quality customer communications across all digital touchpoints.
Qualification
- Bachelor's degree in Marketing, Communications, or a related field.
- 1-3 years of digital marketing experience, preferably in the food service or retail industry.
- Strong knowledge of social media platforms, content creation, email marketing, and basic paid media concepts.
- Proficient in web analytics (Google Analytics) and reporting tools; able to interpret data and optimize campaigns.
- Excellent written and verbal communication skills with a keen eye for detail.
- Creative thinker with the ability to translate brand voice into compelling content.
- Project management skills with the ability to manage multiple campaigns simultaneously in a fast paced environment.
- Knowledge of Philippine market dynamics and consumer trends is a plus.