Job description
Private Advertiser is seeking a proactive Digital Marketing Specialist to join our team in Surabaya. In this role you will own planning, execution, and optimization of end-to-end digital marketing campaigns across channels including search, social media, email, display, and content marketing. You will collaborate with product, design, and sales teams to elevate brand awareness, drive website traffic, and generate qualified leads that convert. The ideal candidate is data-driven, creative, and comfortable working in a fast-paced environment. We offer a competitive salary, BPJS Tenaga Kerja, office supplies and wifi, and a supportive, comfortable work culture that values initiative and teamwork.
Key responsibilities include developing integrated campaigns, managing budgets, and optimizing funnels for maximum ROAS. You will conduct keyword research and SEO improvements, manage paid media campaigns (Google Ads, Facebook/Instagram), and leverage analytics to inform strategy. You will create compelling content with the support of designers and copywriters, monitor performance, and report results to stakeholders. Collaboration with the sales team to nurture leads and align marketing with business goals is essential. You will stay ahead of industry trends, test new channels, and continuously improve marketing ROI.
Join a growth-minded team where your ideas matter and your work makes a direct impact. Opportunities for professional development and career advancement are available. Proficiency in Indonesian is required; English is a plus.
Responsibility
- Plan, execute, and optimize digital marketing campaigns across search, social, email, and display channels
- Manage and grow social media presence, including content planning, posting, and engagement tracking
- Conduct keyword research and implement on-page and off-page SEO improvements
- Manage paid media campaigns (Google Ads, Facebook/Instagram), monitor budgets, and optimize ROAS
- Coordinate with content creators to develop blogs, landing pages, and multimedia assets
- Analyze performance using analytics tools and prepare dashboards for stakeholders
- Collaborate with sales to nurture leads and align campaigns with revenue goals
Qualification
- Bachelor's degree in Marketing, Communications, Business, or related field
- 1-3 years of hands-on digital marketing experience
- Experience with digital marketing tools (Google Analytics, Google Ads, Facebook/Instagram ads, SEO tools)
- Strong analytical skills and data-driven mindset
- Excellent written and verbal communication and ability to create compelling content
- Detail-oriented, organized, and capable of managing multiple campaigns
- Ability to work cross-functionally in a fast-paced environment