Job description
At Mula Medan, we craft memorable experiences for our guests through flavorful dishes, inviting atmosphere, and thoughtful cafe content. Weâre seeking a proactive Graphic Designer to join our creative team in Medan. Youâll own the visual storytelling of our menu, promotions, and cafe activitiesâturning concepts into polished assets that resonate with our community.
As our Graphic Designer, you will collaborate with marketing, operations, and culinary teams to translate brand guidelines into compelling visuals across digital and print channels. You will manage photo and video content from planning to execution, ensuring consistency, accessibility, and high-quality output that aligns with our cafe personality.
The ideal candidate has a strong portfolio that demonstrates versatility in layout, typography, color, and composition, with hands-on experience in menu design, social media assets, posters, banners, and in-store visuals. You are detail-oriented, deadline-driven, and passionate about storytelling through visuals.
We offer a collaborative work environment, opportunities for growth, and a competitive salary. If you are excited to help shape the visual voice of a growing cafe in Medan, we would love to meet you. In this role you will also contribute to brand strategy, maintain brand consistency across all touchpoints, and help elevate our social media presence through compelling content and motion graphics.
Responsibility
- Conceptualize and design visual assets for menu items, seasonal promotions, events, and social media campaigns.
- Plan and execute photo and video shoots; edit assets to deliver on-brand creative across multiple formats.
- Collaborate with Marketing, Operations, and CafĂŠ teams to ensure consistency with brand guidelines and tone of voice.
- Design print and digital collateral including menus, posters, banners, packaging, website graphics, and in-store displays.
- Organize and maintain a library of assets; implement version control and asset management for efficient production.
- Ensure accessibility and readability across desktop and mobile platforms; optimize files for performance.
- Stay updated on design trends and implement best practices to boost engagement and conversion.
Qualification
- 3+ years of graphic design experience, preferably in F&B or hospitality.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign); basic video editing (Premiere Pro/After Effects) is a plus.
- Strong portfolio showcasing brand storytelling across print and digital.
- Knowledge of typography, color theory, layout, and responsive design principles.
- Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.
- Strong communication skills in English and Indonesian; customer-centric mindset.
- Basic photography/videography skills and familiarity with social media formats.