Job description
Join Links International as a HubSpot Webmaster for a client based in Singapore. This is a pivotal marketing technology role focused on maximizing the power of HubSpot CMS, marketing automation, and data-driven content strategies to attract, engage, and convert customers across Singapore and beyond. You will be the technical owner of the HubSpot experience, partnering with the marketing, design, and analytics teams to deliver scalable, high-performing digital experiences.
You will design, implement, and optimize HubSpot pages, templates, forms, and modules; configure workflows and smart lists; and maintain clean data mappings between HubSpot and the CRM. Your work will directly support lead generation efforts, nurture programs, and campaign performance reporting. A strong focus on SEO, accessibility, page speed, and cross-device usability will ensure a seamless user journey that aligns with brand standards and compliance requirements.
As a HubSpot Webmaster, you will translate business requirements into practical HubSpot solutions, troubleshoot issues, and document configurations so teammates can operate efficiently. This role offers the opportunity to influence digital strategy in a fast-paced environment and to grow with an organization that values data-driven decision making and collaborative problem solving.
Responsibility
- Design, implement, and maintain HubSpot CMS pages, templates, forms, and modules for optimal performance and accessibility.
- Configure and manage HubSpot marketing automation workflows, smart lists, and personalization to boost lead generation and conversion.
- Collaborate with content and design teams to deliver SEO-friendly, responsive web pages aligned with brand and campaign goals.
- Monitor site performance, track metrics in HubSpot and Google Analytics, and drive data-driven optimizations.
- Ensure website security, accessibility compliance, and reliable integrations with CRM and marketing tools.
- Maintain up-to-date documentation of HubSpot configurations, data mappings, and best practices; provide internal training as needed.
- Support multi-channel campaigns and ensure consistency across landing pages, emails, and forms.
Qualification
- Bachelor's degree in marketing, communications, computer science, or a related field, or equivalent experience.
- Proven experience managing HubSpot CMS and HubSpot Marketing Hub, with hands-on knowledge of pages, templates, forms, workflows, lists, and reports.
- Strong SEO and content optimization skills, including keyword research and on-page optimization.
- Proficiency in HTML/CSS and working knowledge of JavaScript; ability to implement and troubleshoot HubSpot templates.
- Experience with Google Analytics, Google Tag Manager, and data-driven marketing metrics.
- Excellent communication and collaboration skills to work with marketing, design, and IT teams; highly organized with attention to detail.
- Experience in Singapore or APAC markets is a plus; ability to manage multiple campaigns and prioritize effectively.