Job description
Join Inner Zen Wellness Academy Sdn Bhd as a Mandarin Content Writer and bring calm, clarity, and inspiration to our growing community. Based in Puchong Jaya, Selangor, you will partner with wellness instructors to transform their expertise into compelling Mandarin content that educates, motivates, and resonates. This role blends content strategy, storytelling, and social media craft to support our mission of accessible wellbeing for Mandarin-speaking audiences in Malaysia.
As our Mandarin Content Writer, you will ideate, design, write, and publish content across social media, blogs, newsletters, and campaigns. You will translate wellness concepts into accessible messages, craft captions and scripts, and optimize content for reach and engagement while maintaining brand voice and accuracy. You will monitor trends in wellness topics and social platforms, staying aligned with our goals and ensuring content is culturally relevant and sensitive to our readers’ needs.
Key activities include collaborating with instructors, planning a content calendar, performing basic keyword research, and coordinating with design and video teams to deliver cohesive campaigns. You will track performance metrics, iterate based on data, and continuously improve how we tell our story through Mandarin-language content. You will also assist with onboarding, proofreading, and maintaining an organized content repository.
We offer a supportive, growth-oriented environment where you can develop as a bilingual content creator while contributing to a wellness brand that values authenticity, balance, and impact. If you are a Mandarin-savvy storyteller who can write clearly, edit rigorously, and adapt messages for diverse audiences, we would love to hear from you.
Requirements to succeed include strong time management, a portfolio of Mandarin content, and the ability to work independently or with a team. Familiarity with Malaysia's digital landscape and knowledge of wellness topics won’t hurt. A degree in marketing, communications, journalism, or a related field is preferred, along with 1-2 years of relevant experience. Fluency in Mandarin and proficiency in English are essential to bridge audiences and ensure high-quality output.
Responsibility
- Collaborate with wellness instructors to translate expertise into engaging Mandarin content for social media, blogs, and campaigns.
- Develop and manage a content calendar ensuring consistent publishing across platforms.
- Write clear, accurate Mandarin captions, posts, scripts, and long-form content while maintaining brand voice.
- Design or coordinate visuals and work with designers to produce compelling multimedia posts.
- Implement SEO basics, keyword research, and on-page optimization for content discovery.
- Monitor performance metrics (engagement, reach, conversions) and optimize content based on data.
- Adapt content for different platforms across major channels and formats (social posts, stories, videos, blogs).
- Ensure content complies with brand guidelines and wellness regulations.
Qualification
- Native or fluent Mandarin speaker with excellent written and proofreading skills.
- Proficient in English with strong editorial capability.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
- 1-2 years of content writing or social media experience, preferably in wellness or lifestyle sectors.
- Experience with social media management tools and content management systems.
- Strong storytelling, research, and attention to detail; ability to meet deadlines and manage multiple topics.
- Familiarity with Malaysia's digital landscape and audience preferences for Mandarin content.
- Portfolio or samples demonstrating Mandarin writing across formats (short-form posts, blogs, scripts).