Job description
Join Brightline Market Research, a premier provider of consumer insights and strategic market intelligence. We are seeking a results-driven Market Research Analyst to design and execute research programs that inform product development, marketing strategy, and growth initiatives. You will work cross-functionally with product, marketing, and sales teams to translate business questions into rigorous research plans and compelling insights.
As a key member of our analytics team, you will manage end-to-end studies—from survey design and data collection to analysis and storytelling. The role requires curiosity, strong analytical skills, and the ability to communicate complex results in clear, actionable terms for non-technical stakeholders.
Responsibility
- Plan, design, and execute market research studies (qualitative and quantitative) to uncover consumer needs, preferences, and trends.
- Lead survey design, sampling strategies, data collection, and quality control to ensure reliable results.
- Analyze data using advanced statistical methods and develop clear, impactful insights.
- Create executive-ready reports, dashboards, and visualizations for cross-functional teams.
- Collaborate with product, marketing, and sales to translate insights into actionable recommendations and roadmaps.
- Manage vendor relationships and oversee timelines, budgets, and deliverables for research projects.
- Identify growth opportunities, market sizing, and competitive landscape assessments to inform strategy.
- Present findings to senior leadership and stakeholders, tailoring messages for diverse audiences.
Qualification
- Bachelor's degree in Marketing, Economics, Statistics, or a related field; advanced degree preferred.
- 2-5 years of market research experience in agency or corporate settings.
- Strong knowledge of qualitative and quantitative research methods, sampling, and experimental design.
- Proficiency with statistical tools (SPSS, R, Python) and data visualization (Tableau, Power BI) and survey platforms (Qualtrics, SurveyMonkey).
- Excellent analytical, problem-solving, and communication skills; ability to translate data into actionable business insights.
- Project management experience and ability to manage multiple studies and stakeholders.
- Detail-oriented with strong organizational skills and a collaborative mindset.
- Ability to present complex findings clearly to non-technical audiences; bilingual skills a plus.