Job description
Pulse Market Insights is seeking a results-driven Market Research Analyst to join our NYC-based team. You will design and execute mixed-method research programs, translate data into strategic insights, and collaborate with cross-functional teams to inform product and go-to-market decisions. This role offers the opportunity to impact high-growth projects across technology, consumer, and SaaS spaces.
As part of our team, you will leverage both qualitative and quantitative research to uncover actionable insights, drive business decisions, and contribute to compelling stories for executive audiences.
Responsibility
- Plan and execute market research studies using primary and secondary data sources to answer business questions
- Design and manage surveys, interviews, focus groups, and experiments to gather robust data
- Analyze data with statistical tools, build dashboards, and deliver insights reports for stakeholders
- Collaborate with product, marketing, and sales teams to translate findings into strategy and execution plans
- Monitor market trends, competitor activity, and consumer behavior to anticipate shifts
- Communicate insights through compelling data storytelling and executive-ready presentations
- Manage research vendors, project timelines, and budgets to ensure timely delivery
Qualification
- Bachelor’s degree in market research, statistics, economics, or related field; advanced degree preferred
- 2–5 years of market research experience in a relevant industry
- Proficiency in Excel and at least one analytics tool (SPSS, R, Python) and data visualization (Tableau or Power BI)
- Experience designing and executing surveys and qualitative research methodologies
- Strong analytical and statistical thinking with the ability to translate data into actionable insights
- Excellent written and verbal communication and storytelling with data
- Project management skills with the ability to manage multiple studies concurrently and manage stakeholder expectations
- Knowledge of research ethics and data privacy best practices