Job description
Join Abrahab Health Group as a Marketing Associate and play a pivotal role in elevating our health-focused brand across digital channels. This role blends creative video production for advertisements with data-driven analytics to optimize campaigns, boost brand awareness, and drive qualified leads.
You'll collaborate with our marketing, product, and creative teams to plan, shoot, edit, and optimize promotional videos, social content, and campaigns that resonate with patients and partners in Malaysia. From concept to execution, you will help shape messaging that is both compassionate and credible, while adhering to brand guidelines and healthcare regulations.
Key responsibilities include end-to-end campaign support, analytics-backed optimization, content calendar management, and coordination with internal teams and external vendors. You will also contribute to copywriting, seo-friendly content, and landing page improvements to maximize conversions.
We are looking for a proactive communicator with a passion for storytelling and a data-informed mindset. If you thrive in a fast-paced environment and care about delivering value to patients and healthcare professionals, this is a great place to grow your career.
Responsibility
- Collaborate with creative and product teams to plan and produce high-quality video content for ads and social campaigns that align with Abrahab Health Group’s branding and compliance standards.
- Support end-to-end campaign execution, from concept development and scripting to editing, publishing, and performance tracking.
- Monitor key metrics (reach, engagement, conversions) and provide data-driven insights to optimize campaigns for lead generation and awareness within the Malaysian healthcare market.
- Manage content calendars, coordinate with internal stakeholders and external vendors, and ensure timely delivery of assets.
- Assist with social media management, copywriting, and basic video editing to maintain a consistent brand voice across channels.
- Contribute to SEO-friendly content creation and landing page optimization to improve organic reach and conversions.
- Ensure all communications comply with healthcare regulations, privacy policies, and brand guidelines while maintaining a patient-centric tone.
Qualification
- Bachelor’s degree in Marketing, Communications, Multimedia, or a related field, or equivalent experience.
- 1–2 years of marketing, digital media, or content production experience; internships welcome.
- Proficiency in video editing and graphic design tools (e.g., Adobe Premiere Pro, After Effects, Canva).
- Analytical mindset with basic data interpretation skills and comfort using marketing metrics.
- Excellent written and verbal communication in English; Malay language skills are a plus.
- Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
- Creative problem-solving mindset and proactive collaboration with cross-functional teams.