Job description
Join Tiberman as a Marketing Communication Supervisor in Surabaya. This leadership role drives brand storytelling, messaging, and campaigns across channels to boost growth and customer engagement. You will shape Tiberman's external voice, oversee content creation, public relations, digital marketing, and events, and partner with product, sales, and creative teams to deliver compelling assets and consistent brand resonance.
As a hands-on leader, you will develop and execute integrated marketing communications strategies that align with business goals, manage budgets, and mentor a small team. You will champion data-driven decision making, track performance with clear KPIs, and optimize programs to maximize ROI. The successful candidate will be a strategic thinker with excellent writing and project management skills, fluent in Bahasa Indonesia, with English proficiency a plus, and a passion for building strong, authentic connections with audiences and media.
Responsibility
- Lead development and execution of marketing communications strategies to support brand goals and product launches across multiple channels.
- Manage content calendar and ensure consistent brand voice across digital, print, events, and PR channels.
- Plan and supervise integrated campaigns (digital, social, email, events) and measure ROI.
- Collaborate with sales, product, and creative teams to craft compelling messages and assets.
- Oversee public relations, media relations, and influencer partnerships; monitor coverage and adjust strategy.
- Manage marketing budget and vendor relationships; track performance metrics and deliver regular reports to leadership.
- Mentor and supervise junior team members and ensure timely delivery of projects.
- Ensure compliance with brand guidelines, regulatory requirements, and quality standards.
Qualification
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in marketing communications, preferably in consumer or tech industries.
- Exceptional writing, editing, storytelling, and content creation skills; ability to adapt brand voice across audiences.
- Strong understanding of digital marketing, social media, email marketing, and basics of SEO/SEM.
- Proven project management and ability to manage multiple campaigns with tight deadlines and budgets.
- Strong stakeholder management, collaboration across departments, and leadership experience.
- Analytical mindset with ability to measure campaign performance, ROI, and KPIs; proficiency with marketing analytics tools.
- Proficiency in Bahasa Indonesia; English proficiency is a plus.