Job description
Asuransi Cakrawala Proteksi is seeking a results-driven Marketing Executive to join our expanding team in Kemayoran, Jakarta. In this role, you will lead and execute multi-channel marketing initiatives that strengthen our brand, attract qualified leads, and support the sales team in achieving revenue targets. You will perform market research to identify customer needs, monitor competitor activity, and translate insights into effective campaigns that resonate with corporate clients and individual policyholders.
Ideal candidates are proactive communicators who can craft compelling messaging, manage campaigns across traditional and digital channels, and build lasting relationships with customers and partners. You will collaborate with product, underwriting, and sales teams to ensure our offerings are well positioned in the market and aligned with customer needs. You will track performance metrics, prepare regular reports, and optimize tactics based on data-driven insights. If you are organized, creative, and passionate about growing a trusted Indonesian insurer, we invite you to apply.
In this role you will have opportunities to shape marketing plans, drive lead generation, manage CRM driven outreach, coordinate events and partnerships, oversee content creation, and improve campaign ROI through careful analysis and experimentation.
Responsibility
- Develop and implement integrated marketing plans to support sales targets across multiple channels.
- Conduct market research, customer segmentation, and competitive analysis to identify growth opportunities.
- Build and nurture relationships with corporate clients, brokers, and channel partners.
- Drive lead generation and pipeline management using CRM; qualify opportunities and coordinate with sales.
- Create compelling product messaging and support sales with proposals, presentations, and collateral.
- Manage digital marketing campaigns across email, social media, content marketing, and SEO basics; monitor KPIs and ROI.
- Coordinate events, webinars, partnerships, and sponsorships; manage budgets and vendors.
- Monitor, analyze, and report campaign performance; provide actionable insights to leadership.
Qualification
- Bachelor's degree in Marketing, Business Administration, Communications or related field.
- 2+ years marketing or sales experience, preferably in insurance or financial services.
- Strong communication and interpersonal skills in Indonesian; English proficiency is a plus.
- Ability to analyze market data and translate insights into practical campaigns.
- Experience with CRM systems (e.g., Salesforce, HubSpot) and MS Office; basic digital marketing tools.
- Proven project management, planning, and organizational abilities; detail-oriented and deadline-driven.
- Customer-centric mindset with a track record of building long-term client relationships.
- Willingness to travel as required and to adapt in a fast-changing environment.