Job description
PT Xinlantian Construction Indonesia is seeking a results-driven Marketing Manager in Cikarang Selatan, West Java to spearhead all marketing initiatives, drive client acquisition, and support business growth for our construction and development projects. You will lead brand strategy, digital marketing, and cross-functional collaboration to ensure consistent messaging and measurable outcomes. This role offers an opportunity to shape our market presence in Indonesia's competitive construction sector while growing a high-performing marketing team.
The ideal candidate will design and execute data-driven marketing plans that align with sales goals, manage multi-channel campaigns, and elevate our reputation among developers, contractors, and corporate clients. You will translate market insights into compelling narratives, maintain a strong digital footprint, and ensure return on investment across channels. If you are a strategic thinker, a hands-on doer, and a collaborative leader, you will thrive in our fast-paced environment and contribute to long-term business growth.
Responsibility
- Develop and execute integrated marketing strategies to drive qualified leads and client engagement for construction projects and services.
- Lead market research, competitive analysis, and customer insights to inform strategy and product positioning.
- Manage brand messaging, communications, and content across digital, events, PR, and partner channels.
- Oversee demand generation campaigns, digital marketing, social media, content marketing, and website optimization to maximize ROI.
- Plan and manage the annual marketing budget, track performance metrics, and optimize resource allocation.
- Collaborate closely with sales, business development, and project teams to align marketing with business objectives.
- Build and mentor a high-performing marketing team; define KPIs and conduct regular performance reviews.
- Manage relationships with external agencies, vendors, and partners to ensure quality deliverables and timely execution.
Qualification
- Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or equivalent preferred.
- 5+ years of marketing experience, preferably in construction, real estate, or B2B environments.
- Proven track record in lead generation, demand creation, and client development.
- Strong knowledge of digital marketing, content strategy, SEO/SEM, analytics, and marketing automation.
- Excellent communication, presentation, and negotiation skills in both English and Indonesian.
- Solid project management and budgeting abilities with a data-driven mindset.
- Experience leading cross-functional teams and working with agencies or vendors.
- Willingness to travel as needed to support campaigns and client meetings.