Job description
Join Yew Kee Group as our Marketing Manager and lead the charge in transforming how Singapore experiences food! Located in Woodlands, North Region, you'll play a vital role in driving the growth and visibility of our multiple F&B brands across a diverse market landscape. This exciting position is perfect for a dynamic marketing professional who has a passion for food, creativity in campaign strategy, and a track record of success in brand building and digital engagement.
As our Marketing Manager, you'll oversee innovative campaigns, optimize marketing initiatives, and collaborate closely with cross-functional teams. You’ll be empowered to shape our marketing vision, drive consumer engagement, and propel our brands to new heights within Singapore’s vibrant F&B industry. If you thrive in a fast-paced environment and want to make a tangible impact, we want to meet you!
Responsibility
- Develop and implement integrated marketing strategies to elevate brand presence across multiple platforms.
- Plan, execute, and optimize marketing campaigns for all Yew Kee Group brands, focusing on both online and offline channels.
- Collaborate with product development, sales, and design teams to ensure cohesive market messaging and campaign delivery.
- Oversee content creation and social media management to drive ongoing customer engagement and brand loyalty.
- Analyze campaign performance data and market trends, providing actionable insights for continuous improvement.
- Manage and allocate marketing budgets effectively to maximize ROI and achieve business objectives.
- Identify partnership and collaboration opportunities to expand market reach and brand visibility.
- Lead, mentor, and inspire a small team of marketing professionals.
Qualification
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 4 years of hands-on marketing experience, preferably in the F&B or retail sector.
- Proven expertise in digital marketing, campaign management, and brand development.
- Strong skills in social media platforms, content strategy, and digital advertising.
- Excellent communication, interpersonal, and leadership abilities.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Meta Business Suite).
- Creative thinker with the ability to adapt to emerging trends and changing consumer behaviors.
- Detail-oriented with outstanding organizational and multitasking skills.