Job description
Join PT Weabro Mitra Jaya, operator of Klinik Utama Bedah STWC in Surabaya, as a Marketing Specialist. We are seeking a strategic, results-driven professional to lead our clinic's marketing efforts and elevate our premium surgical services. The successful candidate will craft and execute integrated marketing plans that increase awareness, attract new patients, and enhance the overall patient experience.
You will collaborate with clinical teams and hospital leadership to position our clinic as a trusted, high-quality choice in East Java. This role blends brand management, digital marketing, content creation, event coordination, and data-driven optimization. A proactive mindset, strong communication skills, and a patient-centric approach are essential to succeed in a competitive healthcare landscape.
In this role, you will develop the annual marketing strategy for premium surgical services, focusing on patient acquisition, retention, and advocacy. You will lead digital campaigns (SEO, SEM, social media, email), oversee content production (stories, patient testimonials, service pages), and ensure consistent branding across all touchpoints. Working closely with physicians, surgeons, and operations teams, you will map the patient journey from initial interest to appointment, designing experiences that convey trust and superior care. You will monitor market trends in East Java, competitors, and patient needs to identify opportunities for differentiation and growth. The position emphasizes data-driven decision making, KPI tracking, and transparent reporting to leadership. The successful candidate will manage budgets, vendor relationships, and partnerships with local organizations to strengthen the clinic’s presence in the community.
We offer a competitive salary, opportunities for professional growth, and a collaborative, mission-driven work environment. If you are passionate about healthcare marketing and ready to contribute to a premium patient journey, we’d love to hear from you.
Responsibility
- Develop and execute integrated marketing plans to promote premium clinical services and surgical specialties at Klinik Utama Bedah STWC.
- Lead digital marketing campaigns across email, social media, SEO/SEM, and website content to drive patient acquisition and engagement.
- Create compelling content (blogs, patient stories, brochures) that communicates clinic value and differentiators.
- Manage brand guidelines, visual identity, and patient experience touchpoints to maintain a consistent premium image.
- Coordinate events, community outreach programs, and partnerships with local physicians and health organizations.
- Analyze performance metrics, prepare monthly reports, and optimize campaigns based on data-driven insights.
- Collaborate with clinical and operations teams to map the patient journey from awareness to appointment.
- Oversee budget planning and vendor relationships for marketing initiatives.
Qualification
- Bachelor’s degree in Marketing, Communications, Business, or a health-related field.
- 3-5 years of marketing experience, preferably in healthcare or premium service sectors.
- Proven track record of executing successful digital marketing campaigns and content creation.
- Strong understanding of SEO/SEM, social media advertising, email marketing, and analytics tools (e.g., Google Analytics).
- Excellent written and verbal communication in English and Indonesian; ability to craft patient-focused messages.
- Project management skills with the ability to manage multiple campaigns and meet deadlines.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Collaborative attitude and ability to work cross-functionally with clinical teams and external partners.