Job description
Join VA Masters as a Paid Ads Virtual Assistant and play a pivotal role in driving high-performance paid media campaigns. This part-time remote role is ideal for a proactive, data-driven professional who thrives on optimizing ads and collaborating with a global marketing team.
As a Paid Ads Virtual Assistant, you will manage and optimize campaigns across platforms, including Facebook Ads Manager, Google Ads, and other paid channels. You will monitor budgets, track KPIs, and generate actionable insights to improve ROAS. Your work will help businesses reach the right audiences, at the right moments, with compelling messaging.
Key responsibilities include daily account monitoring, performance reporting, bid management, and creative testing. You will assist with the setup of new campaigns, landing pages, and conversion tracking to ensure accurate measurement of results. The role requires strong attention to detail, excellent communication, and the ability to manage tasks in a fast-paced remote environment. We value initiative, accountability, and a results-driven mindset.
VA Masters offers a collaborative, growth-focused culture and the opportunity to develop your paid media skills while contributing to client success. If you are motivated to learn, adapt, and deliver measurable impact, this could be the perfect fit.
Responsibilities and opportunities include staying current with platform updates, maintaining clean data, and supporting senior analysts with quarterly business reviews. This role is well-suited for candidates in the Philippines who are comfortable working in a remote, flexible environment and aligned with our clients' time zones.
Responsibility
- Manage and optimize campaigns across Facebook Ads Manager, Google Ads, and other paid channels to meet performance targets.
- Monitor budgets, bids, and pacing; track daily spend and ROAS; adjust budgets as needed.
- Create, test, and optimize ad copy, creatives, and landing pages; perform A/B tests.
- Conduct keyword and audience research; refine targeting to maximize relevance and conversions.
- Set up conversion tracking, pixels, and UTM parameters; ensure accurate data for reporting.
- Generate performance reports and insights for stakeholders; present findings succinctly.
- Collaborate with the marketing team and external partners to align campaigns with overall strategy.
- Maintain campaign hygiene; implement negative keywords and prevent irrelevant spend.
Qualification
- 1+ years of hands-on experience managing paid advertising on Facebook/Instagram and Google Ads.
- Proficiency with ads platforms (Facebook Ads Manager, Google Ads; TikTok Ads is a plus).
- Strong analytical skills and ability to interpret data to inform decisions.
- Experience with conversion tracking, pixels, GA4, and UTM parameters.
- Excellent written and verbal English; great communication and time management.
- Detail-oriented, organized, and able to work independently in a remote setting; ability to meet deadlines.
- Familiarity with A/B testing and optimization methodologies; comfortable with a fast-paced environment.
- Proficient in Microsoft Excel or Google Sheets; ability to create dashboards.