Job description
We are seeking a dynamic Sales Promoter Leader to join Dwi Cermat Indonesia in Semarang. This full-time role is designed for a driven sales professional who can lead field teams, execute strategic promotions, and drive strong results in a competitive retail landscape. You will be responsible for achieving regional sales targets, expanding our merchant network, and ensuring flawless program execution across an extensive network of supermarkets, convenience stores, and independent retailers. The ideal candidate combines people leadership with hands-on field experience and data-driven decision making.
As a team leader, you will recruit, train, and coach a group of promoters, set clear performance targets, monitor daily activities, and provide timely feedback. You will cultivate long-term relationships with store PICs and key channel partners, ensuring excellent service and a positive brand experience at every touchpoint. You will schedule coverage, optimize routes, and mentor your team to deliver consistent execution with high integrity and compliance.
Working closely with marketing and merchandising, you will translate national campaigns into local actions, manage in-store promotions, planograms, and POS materials, and ensure compliance with brand guidelines. You will conduct daily merchant visits, collect insights, and relay feedback to stakeholders to optimize execution. Your proactive communication will help identify market opportunities and promptly address issues that impact sales.
You will analyze territory performance using simple sales dashboards, track KPIs, forecast demand, and adjust routes and coverage to maximize sales while controlling costs. You will also prepare regular reports for leadership and participate in quarterly business reviews to align with company objectives. The role requires a hands-on approach, the ability to work independently, and a passion for elevating customer experiences in-store.
We offer a competitive compensation package, ongoing training, career growth opportunities, and a collaborative, inclusive work environment in Semarang. Dwi Cermat Indonesia supports your professional development with mentorship programs, performance incentives, and opportunities to advance into higher-level sales roles. If you are passionate about retail sales, capable of leading a field team, and eager to make a measurable impact, this is the role for you.
Responsibility
- Lead and manage a team of sales promoters, set targets, coach performance, and monitor results.
- Build and maintain strong relationships with store PICs, merchants, and channel partners to drive loyalty and growth.
- Plan and execute promotional campaigns, in-store merchandising, and POS materials with accuracy and consistency.
- Conduct daily merchant visits, gather feedback, and ensure program compliance and timely reporting.
- Analyze territory performance, track KPIs, and optimize routes and coverage to maximize sales.
- Partner with sales, marketing, and operations to align local activities with company objectives and training programs.
Qualification
- 2+ years in field sales, promotions, or retail with leadership experience preferred.
- Proven track record of meeting or exceeding sales targets in a retail environment.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to analyze data, generate simple sales reports, and use mobile CRM or sales tools.
- High school diploma required; bachelor's degree preferred.
- Willingness to travel within the Semarang area and access to reliable transportation.
- Fluent in Indonesian; English proficiency is a plus.