Job description
Join Lumina Brand Studio as a Branding Lead in New York City. You will shape brand narratives, craft identity systems, and drive cross-channel campaigns for ambitious clients. This is a senior, hands-on leadership role that blends strategy, design thinking, and storytelling.
Overview
As a key member of our branding team, you will partner with product, marketing, and design teams to elevate brand equity and deliver cohesive experiences across digital, print, packaging, and experiential touchpoints.
Responsibility
- Lead development of comprehensive brand strategies and identity systems for clients across industries.
- Collaborate with product, marketing, and design teams to ensure brand consistency across channels.
- Guide creative direction, typography, color systems, and voice to build a cohesive brand experience.
- Conduct market and audience research to inform positioning and messaging.
- Present strategies and work to clients, manage expectations, and translate feedback into action.
- Define brand architecture, naming, and governance frameworks.
- Oversee implementation across digital, print, packaging, and experiential touchpoints.
Qualification
- 6+ years in branding, brand strategy, or design leadership with a strong client portfolio.
- Proven track record delivering polished brand systems and campaign work across multiple industries.
- Experience leading cross-functional teams; strong storytelling and messaging abilities.
- Proficiency in brand tooling and software; familiarity with Figma and the Adobe Creative Suite.
- Excellent presentation, communication, and client management skills.
- Ability to translate insights into actionable brand concepts and design direction.
- Bachelor’s degree in Marketing, Design, or related field; advanced degree is a plus.