Job description
Juris Technologies is seeking a strategic and hands-on Senior Content Marketing Specialist to lead and expand our content portfolio across multiple channels. This role blends storytelling, data-driven marketing, and collaboration with product, design, and sales to build brand authority and drive demand. You will own the content lifecycle from strategy to execution, ensuring every asset is optimized for both search engines and human readers.
In this role, you will partner with cross-functional teams to craft a compelling message that resonates with our buyers, manage a content calendar, and supervise writers and editors to deliver high-quality assets on time. You will leverage SEO best practices, analytics, and audience insights to continually refine topics, formats, and distribution. The ideal candidate combines creative storytelling with a pragmatic, metrics-driven approach and a passion for technology and customers.
Responsibility
- Develop and implement a comprehensive content marketing strategy aligned with business goals and buyer journeys.
- Own the content calendar across blogs, website, social media, email campaigns, case studies, and thought leadership assets.
- Collaborate with product, design, SEO, and sales enablement teams to craft messaging that resonates with target audiences.
- Oversee content creation processes, manage writers and editors, and ensure high-quality, on-brand output.
- Optimize content for search engines and user experience; monitor performance with data-driven insights and iterative improvements.
- Produce high-impact content assets such as whitepapers, e-books, case studies, webinars, and videos.
- Measure ROI, run experiments, and report on content performance to senior leadership.
- Mentor junior teammates and help build a scalable, results-focused content organization.
Qualification
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- At least 5 years of content marketing, digital marketing, or B2B marketing experience.
- Proven track record of creating content that grows engagement and contributes to pipeline.
- Strong SEO knowledge and experience with analytics tools (Google Analytics, Google Search Console, SEMrush/Ahrefs).
- Experience with content management systems (WordPress, HubSpot, etc.).
- Excellent writing, editing, and storytelling skills with the ability to simplify complex topics.
- Strong project management and collaboration skills, with the ability to manage multiple programs simultaneously.