Job description
Nova Insights is a premier market intelligence firm helping brands navigate competitive landscapes. We are seeking a Senior Market Research Analyst to design and execute research programs that translate data into strategic decisions. You will blend rigorous quantitative analysis with compelling storytelling to influence product roadmaps, marketing strategies, and customer experience initiatives.
Location: New York, NY. This is a full-time role with competitive compensation, comprehensive benefits, and strong opportunities for professional growth.
Responsibility
- Lead the design and execution of market research studies, including objectives, methodology, sampling, data collection, and deliverables.
- Develop research plans and project timelines in partnership with stakeholders across product, marketing, and sales.
- Design and implement quantitative surveys and qualitative interviews, focus groups, and ethnographic studies as needed.
- Analyze data using advanced analytics (statistical techniques, segmentation, trend analysis) and translate findings into clear, actionable insights.
- Create compelling narratives, dashboards, and visualizations to communicate insights to senior leadership and cross-functional teams.
- Collaborate with cross-functional partners to translate insights into product requirements, pricing strategies, and marketing messages.
- Manage vendors, budgets, and timelines; ensure study quality and ethical data handling.
Qualification
- Bachelor's degree in Marketing, Economics, Statistics, or a related field; Master's or PhD preferred.
- 3-6+ years of experience in market research, consumer insights, or related roles.
- Strong quantitative and qualitative research skills; proficiency in Excel, SPSS/R/Python, and survey tools (Qualtrics, SurveyMonkey).
- Experience with SQL and data visualization tools (Tableau, Power BI) is a plus.
- Excellent written and verbal communication with the ability to present complex data clearly to non-technical audiences.
- Project management capabilities with the ability to manage multiple studies and stakeholders simultaneously.
- Strong attention to detail, critical thinking, and problem-solving mindset.