Job description
Join InsightNova Analytics, a leading Market Research firm helping global brands uncover actionable consumer insights. We are seeking a results-driven Senior Market Research Analyst to lead research projects from design to delivery. This role blends strategic thinking, advanced analytics, and stakeholder collaboration to drive growth.
As a key member of our research team, you will design studies, oversee data collection, and translate complex data into clear, strategic recommendations for senior leadership.
Responsibility
- Lead the design and execution of market research studies, including surveys, interviews, focus groups, and competitive analyses.
- Translate business problems into research objectives and measurement frameworks that guide decision-making.
- Oversee data collection, quality assurance, and analysis using statistical software (SPSS, SAS, R, Python) and Excel.
- Synthesize insights into compelling narratives and client-ready reports; present findings to senior stakeholders.
- Collaborate with cross-functional teams (Product, Marketing, Strategy) to translate insights into actionable recommendations.
- Mentor junior analysts, manage project timelines, budgets, and vendor relationships for fieldwork.
- Ensure adherence to research best practices, data privacy, and quality standards across all studies.
Qualification
- Bachelor's degree in Marketing, Economics, Statistics, or a related field; Master's preferred.
- 5+ years of market research experience; agency, consultancy, or corporate.
- Strong proficiency in survey design (Qualtrics, SurveyMonkey) and data analysis (SPSS, SAS, R, Python).
- Experience with segmentation, conjoint analysis, factor analysis, and other advanced techniques.
- Excellent storytelling, client-facing communication, and presentation skills.
- Project management skills with the ability to handle multiple projects and vendors.
- Knowledge of data privacy regulations (GDPR/CCPA) is a plus.