Job description
DelveInsight Consulting is seeking a Senior Market Research Analyst to join our growing team in New York City. You will design and execute primary and secondary research studies, transform data into actionable insights, and partner with cross-functional teams to influence strategic decisions.
In this role, you will manage research projects from scoping to delivery, leverage advanced analytics, and present insights to executives and clients in a clear and compelling narrative.
Responsibility
- Lead design, execution, and management of market research studies (qualitative and quantitative), ensuring alignment with client goals.
- Develop survey instruments, sampling plans, and data collection strategies to maximize response quality and representativeness.
- Analyze data using statistical software such as SPSS, R, Python, and Excel; synthesize findings into actionable insights.
- Build and present executive-ready reports and data visualizations that tell a compelling story.
- Collaborate with product, marketing, and sales teams to translate insights into strategy and go-to-market plans.
- Manage project timelines, budgets, and vendor relationships, ensuring on-time delivery and high-quality output.
- Uphold research ethics and data privacy standards while maintaining rigorous quality control.
Qualification
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field; Master’s degree preferred.
- 5+ years of market research or consumer insights experience; agency or corporate setting.
- Proficiency in survey design, sampling, data cleaning, and analysis using SPSS, R, Python, or advanced Excel.
- Strong statistical background with experience in multivariate analysis, regression, factor analysis, or conjoint studies.
- Excellent written and verbal communication skills with the ability to tell a data-driven story to stakeholders.
- Experience managing external vendors and end-to-end project management across multiple workstreams.
- Familiarity with data visualization tools such as Tableau or Power BI is a plus.