Job description
Join InsightSphere Analytics as a Senior Market Research Analyst in New York. You will lead end-to-end market research studies that inform product strategy, brand positioning, and customer experience across diverse sectors.
We seek a strategic, data-driven professional who can translate complex data into clear, actionable insights for executives and stakeholders. You will collaborate with product, marketing, and sales teams to uncover opportunities and drive measurable impact.
What you’ll do includes designing studies, managing timelines, ensuring data quality, and communicating findings with confidence. This is a high-visibility role in a fast-growing analytics firm that values curiosity, rigor, and collaboration.
Responsibility
- Design, manage, and execute end-to-end market research studies, including objectives, sampling, methodology, and instrumentation.
- Develop surveys, interview guides, and discussion frameworks; ensure data quality and respondent experience.
- Analyze quantitative data using SQL, Excel, and statistical software; synthesize insights into actionable recommendations.
- Lead qualitative analysis (interviews, focus groups) to uncover latent needs and motivations.
- Translate findings into clear narratives and deliver executive-ready presentations and reports.
- Collaborate with product, marketing, and sales teams to prioritize opportunities and drive go-to-market strategies.
- Monitor market trends, competitive landscape, and customer feedback to inform strategic planning.
- Mentor junior researchers and contribute to best practices, processes, and knowledge sharing.
Qualification
- Bachelor’s degree in Marketing, Economics, Statistics, or a related field; master’s degree preferred.
- 5+ years of hands-on market research experience in consumer-oriented industries (tech, retail, FMCG, or services).
- Proficiency in SQL, Excel, and data visualization tools (Tableau, Power BI); experience with SPSS/R/Python is a plus.
- Demonstrated ability with both qualitative methods (interviews, focus groups) and quantitative analysis.
- Strong storytelling, writing, and presentation skills; ability to influence decisions with data-driven insights.
- Excellent project management, organization, and stakeholder management capabilities.
- Experience with survey platforms (Qualtrics, SurveyMonkey) and sampling techniques.