Job description
NovaInsights Market Research is a premium, data-driven firm helping brands unlock growth through rigorous research and compelling storytelling. We are seeking a Senior Market Research Analyst to lead end-to-end studies, translate insights into strategic recommendations, and mentor junior team members. This hybrid role is based in New York City with flexible remote options.
As a Senior Market Research Analyst, you will design studies, manage data collection, perform advanced analyses, and present findings to clients with clear, actionable narratives. You will collaborate with cross-functional teams to inform product strategy, positioning, pricing, and market entry decisions.
Responsibility
- Lead end-to-end market research projects, from proposal through client delivery, on time and within scope.
- Design quantitative and qualitative research methodologies, including surveys, interviews, and focus groups.
- Manage data collection, data cleaning, and quality control across multiple sources.
- Apply advanced analytics (descriptive statistics, regression, segmentation, conjoint analysis) to derive actionable insights.
- Develop compelling client-ready deliverables: dashboards, executive summaries, and data visualizations.
- Mentor junior analysts, review deliverables, and provide constructive feedback.
- Present findings to clients and stakeholders, translating complex data into strategic recommendations.
- Collaborate with product, marketing, and sales teams to translate insights into business actions.
Qualification
- Bachelor’s degree in Market Research, Economics, Statistics, Business, or a related field; MBA a plus.
- 5+ years in market research, analytics, or related roles; experience in leadership or mentorship a plus.
- Proficiency with statistical tools (R, Python, SPSS, SAS) and query languages (SQL).
- Experience with survey design, data collection workflows, and data visualization tools (Tableau, Power BI).
- Strong storytelling and presentation skills; ability to communicate actionable insights to non-technical audiences.
- Project management skills with the ability to manage multiple priorities and stakeholders.
- Strong analytical mindset, attention to detail, and problem-solving skills.