Job description
Join Northbridge Insights, a leading market research firm, as a Market Research Analyst based in New York City. You will design and execute studies that unlock actionable consumer insights, collaborating with product, marketing, and strategy teams to influence critical decisions. This role blends qualitative and quantitative methods, advanced analytics, and storytelling with data.
What you'll do: lead studies, design research plans, manage vendor relationships, develop dashboards, and present insights to senior leadership. You will translate complex data into clear, strategic recommendations that drive product and marketing decisions.
We offer a vibrant, data-driven culture, competitive compensation, and robust growth opportunities.
Responsibility
- Lead end-to-end market research projects from scoping objectives to final presentations.
- Design and execute qualitative and quantitative studies (surveys, interviews, focus groups, usability tests).
- Develop research plans, sampling strategies, and data collection instruments.
- Analyze data using SQL, SPSS/R/Tableau and synthesize insights into actionable recommendations.
- Create compelling storytelling deliverables (executive summaries, dashboards, infographics).
- Collaborate with product, marketing, and strategy teams to inform roadmaps and go-to-market plans.
- Manage external vendors and project timelines to ensure on-time delivery and quality.
- Present findings to senior leadership and translate insights into business impact.
Qualification
- Bachelor’s degree in Market Research, Economics, Statistics, or related field; Master’s preferred.
- 5+ years of experience in market research or consumer insights, preferably in tech or consumer goods.
- Strong proficiency with Excel, SQL; experience with SPSS/R/Tableau or Power BI.
- Excellent analytical and statistical thinking; ability to translate data into actionable strategies.
- Outstanding written and verbal communication; ability to craft executive-level summaries.
- Experience with survey design, sampling, weighting, and data quality control.
- Project management skills and ability to manage multiple studies simultaneously.
- Ability to thrive in a collaborative, fast-paced environment.