Job description
Join Yew Kee Group as our Social Media Creative and play a pivotal role in elevating our F&B brands online!
Located in Woodlands, North Region, you will be at the forefront of digital storytelling—creating captivating content across Instagram and TikTok, leveraging the latest trends, and collaborating with key opinion leaders (KOLs) to enhance brand visibility and engagement. You'll lead content ideation, production, and execution for our vibrant F&B portfolio. If you are a social media enthusiast with creative flair and a keen understanding of what makes digital audiences tick, we want you on our team.
This full-time role offers a dynamic and creative environment, excellent growth opportunities, and direct involvement in shaping our brand narratives in Singapore’s competitive F&B landscape. Enjoy competitive remuneration while driving the heart of our digital marketing strategies.
Take your creativity to new heights while contributing to the growth of beloved local brands!
Responsibility
- Develop and execute engaging content strategies for Instagram and TikTok aligned with brand goals.
- Create original, high-quality short-form videos and visual content to boost audience engagement and awareness.
- Identify, pitch, and collaborate with KOLs/influencers to expand brand reach and partnership opportunities.
- Stay up-to-date with the latest social media trends, algorithm updates, and platform innovations to keep content fresh and relevant.
- Monitor and analyse performance metrics (reach, engagement, conversions) to optimise content effectiveness.
- Work closely with marketing, design, and operations teams to ensure cohesive brand communications across platforms.
- Manage and coordinate social media content calendars and campaign schedules.
- Respond to audience interactions and facilitate meaningful online community engagement.
Qualification
- Diploma or degree in Marketing, Communications, Media, or a related discipline.
- Proven experience managing social media accounts, particularly Instagram and TikTok, preferably in the F&B or lifestyle sector.
- Strong video creation, editing, and storytelling skills using mobile and desktop tools.
- Familiarity with influencer/KOL marketing, partnership outreach, and collaboration management.
- Excellent written and verbal communication skills in English.
- Creative thinker with a keen eye for detail and visual aesthetics.
- Analytical mindset with the ability to interpret data and KPIs.
- Self-motivated, trend-savvy, and able to adapt in a fast-paced, dynamic environment.