Job description
PT. MKS is seeking a creative and driven Social Media Specialist to join our dynamic team in Denpasar, Bali. If you are passionate about crafting engaging online content, developing innovative digital strategies, and growing brand presence across multiple social media platforms, this is your opportunity to shine in Indonesia’s vibrant digital landscape.
As a Social Media Specialist, you will take ownership of our social media channels, leveraging the latest trends and analytics to drive audience engagement and help our brand stand out. Collaborate with cross-functional teams, manage content schedules, and measure performance to deliver outstanding results in line with our business objectives. Bring your creativity, strategic thinking, and passion for digital marketing to make a significant impact with PT. MKS!
Responsibility
- Develop, implement, and manage innovative social media strategies to increase brand awareness and audience growth.
- Create, curate, and schedule engaging content (text, images, and videos) for various social platforms such as Instagram, Facebook, TikTok, Twitter, and LinkedIn.
- Monitor, analyze, and report on performance metrics, adjusting tactics to optimize campaign effectiveness.
- Collaborate with creative, marketing, and sales teams to ensure brand consistency and integrated messaging.
- Engage actively with followers and respond to comments, messages, and inquiries in a timely and professional manner.
- Track industry trends and emerging technologies to keep our social media approach fresh and innovative.
- Plan and execute paid social media advertising campaigns when needed.
- Manage social media partnerships and influencer collaborations to extend reach and impact.
Qualification
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
- Proven experience (2+ years) in managing social media platforms for a brand or organization.
- Strong knowledge of social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
- Exceptional writing, editing, and communication skills in English and Bahasa Indonesia.
- Experience with content creation, including graphic design and video editing is a plus.
- Analytical mindset with the ability to interpret social data and generate actionable insights.
- Up-to-date with the latest digital marketing, social media trends, and best practices.
- Creative thinker with attention to detail, organization, and the ability to meet deadlines.